Integrated Marketing Management

Reflect on the assigned readings for the week. Identify what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding. 

1. Understand the key issues associated with the three media decisions.
2. Acquire an appreciation of the strengths and weaknesses of each advertising medium.
   

Also, provide a graduate-level response to each of the following questions:

1. Imagine you were designing an ad for a (choose one): car, laptop, health clinic. What would your ad look like if you were targeting: a) old people, b) kids, c) super rich people, d) What celebrity would you have endorse your brand? Why? 
   
2. Create a press kit that will be sent to customers and the media announcing a new product launch.
   
3. Have you ever recommended a particular product to a friend or bought a product based on a recommendation from a friend. Would you be more likely to buy a product based on word-of-mouth or advertising? Why?