Integrated Marketing Communications

1. Refer to the case study & answer Question 5 ONLY (Page 1 to 3)  

2. Only Do Question 5 from the case study which is  this question only "Discuss the advantages and limitations of the use of humour appeals in advertising"

3. Word count no limit

4. Only Use journal articles from "Journal Article.txt" file 

5. Use journal article to support

6. References in Chicago format refer to “referencing format.jpg” file 

7. In-text citation follow “referencing format.jpg” file be in (author, year, page) 

8. Have clear in-text citation format refer to “referencing format.jpg” file 

9. Take note of the language use