Integrated Marketing Communication

Review the Snapple case study. Password: Snapply (it is case sensitive)

Based on the case study, generate ideas for the following:

1. Product placements (Movies and TV)

2. Brand ambassadors

3. Celebrity endorsements

DO NOT include endorsements/placements with any of the following:

-Jimmy Fallon 

-Andretti Motorsports

-Amazing Race
-America’s Got Talent
-30 Rock
-Apprentice
-Seinfeld

Put your content in a PowerPoint, with both visual examples and text to explain your choices. No more than 10 slides (including references). If your slides are text-heavy in order to better explain your reasoning, that is OK. However, you should not create large bodies of text -- edit this down -- this is not a cut and pasted term paper into a PPT. Create a citation page.