Integrated Marketing Communication

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Review the Snapple case study. Password: Snapply (it is case sensitive)

Based on the case study, generate ideas for the following:

1. Product placements (Movies and TV)

2. Brand ambassadors

3. Celebrity endorsements

DO NOT include endorsements/placements with any of the following:

-Jimmy Fallon 

-Andretti Motorsports

-Amazing Race
-America’s Got Talent
-30 Rock
-Apprentice
-Seinfeld

    • 8 years ago
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    kim woods
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