Integrated Marketing Communication

Review the Snapple case study and other readings in this module.

1. Create a slogan that will be the central part of a social media campaign.

2. Use Twitter and Instagram, along with another platform that you feel will directly enhance Snapple's promotional efforts.  This should also incorporate a contest.

3. Finally, create an in-store retail activation event within grocery stores.

Cite all sources. Maximum three pages, double-spaced.