INT 220 Milestone Two Guidelines and Rubric

INT 220 Milestone Two Guidelines and Rubric

Overview

In this course, you have explored the elements of a market profile, including cultural, political, and economic aspects, and looked at the legal and regulatory market considerations. In this milestone, you will complete the next part of your course project by creating a market profile for your chosen country and creating legal and regulatory considerations.

Scenario

You are a business analyst working at a small U.S. organization that produces high-quality cell phone cases. Your sales have started to flatten in the U.S. market. While the organization is not losing money, leadership would like to explore ways to continue to grow. Leadership indicated that they have noticed competitors entering international markets.

You have been asked to examine the benefits, drawbacks, and key considerations for your organization to enter one of the global markets below and to summarize your findings in a business brief for leadership.

Continue to use your selected market from Milestone One. As a reminder, the options for international markets are:

• Argentina
• Brazil
• China
• India
• Indonesia
• Japan
• Nigeria
• Russia
• South Africa

Note: Contact your instructor if you would like to use another country for your course project.

Directions

In this milestone, you will continue to use the Business Brief Template, which is linked in the What to Submit section below, to complete Section Two. Use course resources as well as the Shapiro Library Research Guide linked in the Supporting Materials section to support your responses.

Section Two: Market Profile

Explore and explain the cultural, political, and economic environment of your selected market to help inform future business decisions regarding expansion from the U.S. market.

Specifically, you must address the following rubric criteria:

1. Cultural Profile: Compare and contrast important cultural elements of your selected market against those in the U.S. market, including communication, dimensions of culture, attitudes, common business etiquette and practices, and at least five other important aspects of culture.
2. Political and Economic Profile: Compare and contrast important political and economic factors for your selected market against those in the U.S. market, including political systems and ideologies, leaders, economic measures or characteristics used in classification, and government intervention on trade.
3. Legal and Regulatory Profile: Compare and contrast important legal and regulatory requirements of your selected market against those in the U.S. market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentation.

What to Submit

Submit Section Two: Market Profile of the Business Brief as a 500- to 650-word Microsoft Word document. You completed Section One for Milestone One, so the template you submit for this milestone should have Section One and Section Two completed. Sources should be cited according to APA style.

Supporting Materials

The following resource supports your work on the project:

Shapiro Library Research Guide: INT 220 Research Guide

Milestone Two Rubric

CriteriaExceeds Expectations (100%)Meets Expectations (85%)Partially Meets Expectations (55%)Does Not Meet Expectations (0%)ValueMarket Profile: Cultural ProfileExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative manner and compares and contrasts more than the required cultural elementsCompares and contrasts important cultural elements of the selected market against the U.S. market, including communication, dimensions of culture, attitudes, and common business etiquette and practices, and at least five other important aspects of cultureShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further analysis and detail to the cultural comparisonDoes not attempt criterion25Market Profile: Political and Economic ProfileExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerCompares and contrasts important political and economic factors for the selected market against those in the U.S. market, including political systems, leaders, ideologies, economic measures or characteristics, and government intervention on tradeShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further analysis and detail to the political and economic comparisonDoes not attempt criterion30Market Profile: Legal and Regulatory ProfileExceeds expectations in an exceptionally clear, insightful, sophisticated, or creative mannerCompares and contrasts important legal and regulatory requirements of the selected market against those in the U.S. market, including trade restrictions, regulations of products or services, legal processes for business transactions, and import restrictions or documentationShows progress toward meeting expectations, but with errors or omissions; areas for improvement may include adding further analysis and detail to the legal and regulatory comparison or comparing additional relevant factorsDoes not attempt criterion25Clear CommunicationExceeds expectations with an intentional use of language that promotes a thorough understandingConsistently and effectively communicates in an organized way to a specific audienceShows progress toward meeting expectations, but communication is inconsistent or ineffective in a way that negatively impacts understandingShows no evidence of consistent, effective, or organized communication10Citations and AttributionsUses citations for ideas requiring attribution, with few or no minor errorsUses citations for ideas requiring attribution, with consistent minor errorsUses citations for ideas requiring attribution, with major errorsDoes not use citations for ideas requiring attribution10Total:100%