inovation process

this is a group project and our group picked yelp company. my part is to do the yelp's competitors: dianping, trip advisor, and little red book. here is my parts outline. an i will post our presentation ppt. you can know our project and write my part. 1000 words 

please follow my outline to finish my section of my 

Dianping :     

• One of the largest city living consumption guide websites in China. The three-party review mode is mainly for the review of food and beverage entertainment, sharing information platform.
• 6 promotion methods tailored: Group purchasing ,  coupon,  keywords,  sign in, City link.
• Revenue model: commision revenue,  E-commerce, offline services, wireless 

        value added,  online advertising 

Little red book: 

• Is a lifestyle platform and consumer decision entry, allows users to post and share product reviews, travel blogs and  lifestyle stories through short videos and photos
• Improve user experience by accurately matching big data and artificial

         intelligence content to users interested in it. 

• Revenue model: Advertising + e-commerce + value-added services

Trip advisor: 

• The world's leading travel website and providing reviews and recommendations from travellers around the world. Covering hotels, attractions, restaurants, airlines, travel planning and hotel, attractions, and restaurant reservations.
• China development strategy.
• Identify and block false reviews, identifying and preventing false reviews. 
• Revenue model: -Click-based advertising (CPC) & transaction revenues: 63%

                             - Display-based advertising (CPM) & subscription: $282m / $1.2b = 23.7%

                             - Other hotel revenues: $158m / $1.2b = 13.3%