innovation in business

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INNOVATION IN BUSINESS CASE STUDY

Task

The task will be focused on understanding, explaining, and identifying the main challenges and innovation in a given industry.

To do so, students are expected to read about and describe an industry that can be chosen by them.

The students can choose a company and a sector for which they are going to identify a need.

The students are requested to answer to the following questions:

1. Can you please identify, explain, and sustain through evidence the need you have found?

2. Would you please describe your buyer persona and, at least, one trend which will impact them?

3. Please, include your buyer persona in the report.

Please, sustain each one of your answers with evidence and, whereas possible, a theoretical framework.

The submission format must be a pdf file.

Formalities:

· Wordcount: 2.500 words

· Cover, Table of Contents, References and Appendix are excluded of the total wordcount.

· Font: Arial 12,5 pts.

· Text alignment: Justified.

· The in-text References and the Bibliography have to be in Harvard’s citation style.

It assesses the following learning outcomes:

· Outcome 3: Critically evaluate the importance of critical thinking, engagement, and collaboration in nurturing innovation through ethical means.

· Outcome 4: Investigate the importance of entrepreneurial skillets, specifically in terms of the way they drive design thinking-based innovations in organizational culture.

Rubrics

Exceptional 90-100

Good 80-89

Fair 70-79

Marginal fail 60-69

Knowledge and understanding (25%)

Student demonstrates

excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.

Student demonstrates

good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.

Student understands the

task and provides minimum theory and/or some use of vocabulary.

Student understands the task and attempts to answer the question but does not mention key concepts or uses

minimum amount of relevant vocabulary.

Application (25%)

Student applies fully

relevant knowledge from the topics delivered in class.

Student applies mostly

relevant knowledge from the topics delivered in class.

Student applies some

relevant knowledge from the topics delivered in

class. Misunderstanding may be evident.

knowledge from the topics

delivered in class.

Misunderstands are evident.

Critical Thinking

(25%)

Student critically assesses in excellent ways, drawing

outstanding conclusions

from relevant authors.

Student critically assesses in good ways, drawing

conclusions from relevant

authors and references.

Student provides some

insights but stays on the

surface of the topic.

References may not be

relevant.

Student makes little or none

critical thinking insights, does not quote appropriate

authors, and does not

provide valid sources.

Communication

(25%)

Student communicates

their ideas extremely

clearly and concisely,

respecting word count,

grammar and spellcheck.

Student communicates

their ideas clearly and

concisely, respecting word

count, grammar and

spellcheck

Student communicates

their ideas with some

clarity and concision. It

may be slightly over or

under the wordcount limit.

Some misspelling errors

may be evident.

Student communicates their ideas in a somewhat unclear

and unconcise way. Does not

reach or does exceed

wordcount excessively and misspelling errors are evident.