Innovation

In today’s connected world, companies usually develop and maintain a digital presence to provide information that customers are looking for and to maintain and attract new customers. Not having a website or a social media presence can affect sales and the brand’s image. This assignment gives you the opportunity to understand why a social media presence is necessary for businesses and to understand techniques that are used in digital marketing across platforms.

Imagine you are a member of the marketing team for a company that offers healthy cooking lessons to clients. The head of the company has been advertising on billboards and in the local newspaper. The classes have not been filling, and the business is struggling. The marketing team has been asked to present new ideas to get new clients. You have decided to create a presentation to pitch that the company advertises on social media.

Create a 10- to 12-slide PowerPoint Presentation in which you do the following:

• Explain how digital marketing has impacted how people learn.
• Explain why a social media presence is necessary for the business.
• Describe at least 2 social media platforms that the company could use to reach its target audience.
• Discuss at least 3 digital marketing strategies the company can implement.

Additionally, include an introduction, conclusion, and reference slide.

Review the following resources for assistance with creating your presentation:

• “How to Make a Presentation” from University of Phoenix (Video with Transcript)
• “Record a Presentation” from Microsoft

Cite at least 3 sources to support your assignment.

Format the sources according to APA guidelines.