Industrial marketing

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Imagine you are a consultant and you are required to develop the B2B Marketing strategy for the B2B division of a Company that has B2C and B2B division

- Explain the main differences between the B2C and B2B world. Analyze those differences in the company chosen o The buyer

o The target audience

o Purchase process

o Relationship with the client o Marketing strategies

The report should be in word document format

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Dr. Michelle_KM
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Michelle_Michy
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