Individual Video Assignment II

http://bevideos.mhhe.com/business/video_library/0077325117/swf/Clip_13.html

Choice 1: Best Buy - Using Customer Centricity to Connect with Consumers (Links to an external site.)*

• Question 1:  What role does the Geek Squad play in Best Buys' customer centricity approach? How does this service affect the consumer's purchase decision? What are the risks involved?
• Question 2:  When considering time as an important situational factor, how does Best Buy try to increase consumer product knowledge, number of purchases, and satisfaction within the in-store experience?

*Video does not contain closed captioning. 

Three paragraphs should be included in video assignment. Each paragraph should contain approximately 5-15 sentences. The maximum length of the assignment is two pages, typed, double-spaced with the font size 12. Place the title of the video you select at the beginning of the paper and list the discussion questions before your answers.

 1st  paragraph: Answer the discussion question 1. 

2nd paragraph: Answer the discussion question 2.

3 rd paragraph: Describe what you think about the video.