Individual project 1 (Mktg 320)

Using the bank scenario as a guide, discuss the following:

• Create advertising and public relations objectives that align to  each one of the bank’s strategic goals. Be sure to use the specific,  measurable, achievable, relevant, and time-bound (SMART) methodology.  
• Demonstrate how each objective aligns directly to an organizational goal.  
• Discuss the importance of using specific objectives to meet the  organizational goals from measurement, accountability, and return on  investment perspectives. 

Please submit your assignment.