Individual Homework Assignment: VALS

Go to the following website: Strategic Business Insights (Links to an external site.)Links to an external site. and take the VALs survey. 

Write a one page summary which includes your results (if you agree or disagree) and describing your buying behavior as a consumer. 

Using this information, how might a marketer effectively target you as a consumer? If you are an international student you will see that the survey indicates that it might not be completely accurate for you