Individual Foreign Product Paper

Each student will pick a foreign product or service that is not currently available in the United States. The presentation will include all the necessary components of rolling out the product or service in the United States. The presentation will include but not limited to: market analysis, segmentation, 

marketing mix, break-even analysis, and success criteria. All presentations will be limited to 3 double typed pages based on APA writing guidelines

Individual Presentation

Criteria

A. 

Why you chose the 

product/service

B. 

Market size of the product/service in its home country

C. 

Market potential of that product in the United States

D. 

At least three applicable global marketing concepts that need to be considered in rolling out the 

product in the U.S.

E. 

Based on the global concepts 

–

Utilizing the 4P’s

. 

how would you market the product or service in 

the U.S.

?