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Case Questions:

1. What were the industry structure and strategic choices that enabled Pret to succeed?

2. How did COVID-19 impact Pret's business model?

3. Are Pret's responses tactical or do they represent strategic pivots? What is Pret trying to achieve with their innovations? Why had they not introduced these changes pre-COVID-19?

Case Support:

https://www.nytimes.com/2020/10/14/business/pret-a-manger-london-pandemic.html (Links to an external site.)

https://www.boston.com/food/restaurants/2020/07/29/pret-a-manger-closed-boston-locations

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    Rose Wilson
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