Individual Assignment

APA ，seven pages，double space

Assignment 1: Case Problem "Amazon.com Inc.: Where to Next?"

Read: Case Problem "Amazon.com, Inc.", Case MH0053, May 25, 2017

Prepare a Managerial Report* structured as follows:

Task 1-1: Structure and present your paper in the form of a Managerial Report, with a cover page, table of content, executive summary, main body, appendices.  Expected length of Assignment 1: up to 6 pages APA format, excluding cover page, table of contents, and appendices

Task 1-2: Describe the business model of Amazon.com as of the end of the case (spring 2017)

Task 1-3: What is Amazon's core competency?

Task 1-4: Which of its competitors does Bezos need to pay most attention to, and why?

Task 1-5: Where to Next?