In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to women? Defend your argument either way, then discuss what additional marketing techniques could be used in r

In view of the fact that women influence 80-85% of new car purchases, do you feel that auto manufacturers and dealers are marketing effectively to women? Defend your argument either way, then discuss what additional marketing techniques could be used in reaching this critical (women’s) segment.