In the News

This  project is intended to provide current material for class discussion  and review. This material must relate to your Course Project subject. To  receive full credit for this requirement, submit the In the News during  Week 2. The project may draw on items from the online  environment—newspapers, magazines, and websites—to provide current  (i.e., within the last year) examples of course-related topics (i.e.,  Business Strategy from this week's reading assignment). Relevance and  probable interest to the class are especially welcome. These items  should be accompanied by a one- to two-page report (using bullet  points). Be sure to use specific course concepts from this week's  readings in Chapters 2, 3, and 4. Examples are: Competitive Intelligence  (pg. 42-44), Demographics (pg. 47–50), Porter's 5 Forces (pg. 55–68),  Value Chain Analysis (pg. 81–93), Resource Based View (pg. 93–102),  Balanced Scorecard (pg. 107–110), Human Capital (pg. 127–136), and  Social Capital (pg. 137–144).

Be  sure you include the news article or a summary, as well as the 1- to  2-page report using bullet points that fully addresses the following  points in this order.

• The organization you have chosen for your Course Project by name,
• why  and how the news material is important and relevant to the course  content using specific course concepts from this week's assigned reading  by citing the name of the concept and the page it is located on in the  textbook, and
• what practical managerial implications the material has.