In order to maximize revenue ad profit, marketers need to understand the behaviors and motivation of their customers’ buying decisions. No doubt, different groups of customers might have varying sets of buying behaviors, so how does a marketer consider di

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In order to maximize revenue ad profit, marketers need to understand the behaviors and motivation of their customers’ buying decisions. No doubt, different groups of customers might have varying sets of buying behaviors, so how does a marketer consider diversity as a way to increase revenue. 

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