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Instructions

Course Objective: Develop the skills to assess the success of the plan.

Evaluate strategic initiatives to leverage opportunities and mitigate threats to small businesses.

Demonstrate how to build a competitive advantage through functional level strategy

Prompt:

For the same organization you selected in Week 1, you will compose an essay in which the following topics are discussed:

Company Overview

Company History

Vision & Mission Statements

Management Team (roles & responsibilities)

Products and/or Services

SWOT Analysis Recommended action resulting from SWOT Analysis

Instructions:

Paper must be written in 7th Edition APA format using headers, headings, in- text references, reference page, 1" margins (use provided template).

Make sure you use adequate, credible and reliable APA source citations to support your work.

You will use the information in this essay as part of your Week 8 Full Strategic Plan. Be sure you are familiar with the requirements of the Week 8 Full Strategic Plan, as it should serve as a guide for your essay. This essay is the first part of this two-part assignment, with the second part due in Week 8. Together, both parts make up the entire strategic plan.

Your essay should be 4-5 pages in length. The bulk of your essay should be focused on the SWOT analysis in terms of its specific application to your chosen company. Based on this SWOT analysis, provide a comprehensive evaluation in which you identify key takeaways, assess the organization's strategic position, and outline potential actions to leverage the strengths and opportunities while addressing the

Due on Aug 31, 2025 11:59 PM

weaknesses and threats. Include a separate cover page and references page (in addition to the 4-5 pages) with at least three entries from reliable sources that are also cited within your essay. Avoid overuse of bulleted lists.

All charts, graphs and pictures are to go in appendix (not a substitute for content).

Once you submit your document to the assignment folder it will automatically be loaded to TURNITIN.COM within the course.

Make sure you use adequate, credible and reliable APA source citations to support your work.