Identifying Channels of Distribution
For this week’s assignment pick a product with which you are very familiar with or take the time to go through your clothes closet and try and find a product made in the USA, or one that you can anticipate being able to research easily.
- Map the supply chain of your product as far back as is feasible. A simple example is a diamond sold by a local jewelry store, purchased direct from diamond wholesalers in the Netherlands, bought by wholesalers from diamond centers in South Africa, and brought out of mines owned by a company in South Africa. Identify as many participants in the channel as possible by company name and location.
- Identify the mode of transportation used between each stage in the channel.
- Identify by name and location the component parts of the product if any.
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