Identify and describe Potbelly’s strategy in terms of product (present or future) and market (present and future).

YouTube URL: http://www.youtube.com/watch?v=acsoKG3dM-g

1. Identify and describe Potbelly’s strategy in terms of product (present or future) and market (present and future).
2. How would you describe Potbelly’s positioning strategy?
3. What type of environmental opportunities and threats do you see in Potbelly’s external environment? How might they affect Potbelly’s current strategy?

Your reply must be at least 500 words PLUS at least 2 references to support your answer. You must use correct APA format (Times Roman 12 pt font and 1" margins). Submit your paper as an attachment.