IDA

Purpose of the Assignment

For this assignment, you will analyze the global market segmentation and positioning strategies of the company assigned to you. The purpose of this project is to understand how successful global companies identify their target customers, adapt their marketing strategies across different countries, and create a strong position in international markets.

You will apply international marketing concepts by examining how companies use segmentation and positioning to compete in a global business environment.

----Focus on Nike’s global adaptation strategies, cultural marketing, endorsements, and international campaigns.

THE PP presentation and infographic must address the required topics:

• Company background and history
• Global market segmentation strategy
• Global positioning strategy
• International examples and applications
• Conclusion and key findings

Your assigned focus area will guide the examples, markets, and strategic elements you emphasize.

Required Deliverables

You will submit two components:

Part 1: PowerPoint Presentation

Create a PowerPoint presentation analyzing your assigned company’s global segmentation and positioning strategies.

Presentation Requirements

• Minimum of 10 slides (including title and references)
• Follow APA 7th edition format
• Include citations throughout the presentation
• Use credible academic, company, and business sources

Required Presentation Content

Slide 1: Title Slide

Include:

• Company name
• Assignment title
• Focus area assigned
• Student name
• Course information

Slide 2–3: Company Background and History

Provide an overview of the company, including:

• Company origin and history
• Major milestones
• International expansion
• Current global presence

Slide 4–5: Global Market Segmentation Strategy

Explain how the company identifies and targets different customer groups worldwide.

Discuss:

Geographic Segmentation

• Differences in strategies across countries or regions
• Examples of market adaptation

Demographic Segmentation

• Age
• Income
• Gender
• Family status
• Other relevant characteristics

Psychographic Segmentation

• Consumer lifestyles
• Values
• Attitudes
• Preferences

Behavioral Segmentation

• Buying habits
• Brand loyalty
• Product usage patterns

Slide 6–7: Global Positioning Strategy

Explain how the company creates a unique position in consumers’ minds.

Discuss:

• Brand identity
• Value proposition
• Competitive advantages
• Marketing message
• Standardization versus adaptation strategies

Slide 8–9: International Examples

Provide real-world examples of:

• Global marketing campaigns
• Products or services adapted for specific countries
• Strategies used to address cultural differences
• How the company maintains a consistent global brand image

Slide 10: Conclusion and References

Conclusion

Summarize:

• The company’s segmentation approach
• Its positioning strategy
• Why these strategies contribute to global success

References

• Include all sources using APA 7th edition format

Part 2: Global Marketing Infographic

Create a one-page infographic that summarizes your company’s global marketing strategy.

The infographic should include:

Company Overview

• Company name and industry
• Founding information
• Global presence
• Important facts

Market Segmentation

Summarize:

• Geographic segmentation
• Demographic segmentation
• Psychographic segmentation
• Behavioral segmentation

Positioning Strategy

Include:

• Brand identity
• Target customer
• Competitive advantage
• Main marketing message

Global Examples

Provide examples of:

• International campaigns
• Adapted products
• Marketing strategies in different countries

Key Insight

End with a brief statement explaining:

• Why the company is successful internationally
• How segmentation and positioning support its global competitiveness

total 10 SLIDES POWERPOINT PRESENTATION WITH SPEAKER NOTES

1 PAGE - infographic that summarizes your company’s global marketing strategy.

CANT HAVE MOTE THAN 10% PLAGIARISM OR AI TEXT, WILL BE SUBMITTED VIA TURNITIN

DUE DATE JULY 21, 2026 NO LATER 

APA FORMAT 

CHECK GRAMMAR AND SPELLING

MEET ALL SECTION AND ADD HEADING TO IDENTIFY THEM