I need short descriptions for the below questions along with references

Chapters Seven entitled "Choosing Innovation Projects" and Chapter Eight entitled "Collaboration Strategies" and answer the following text questions:

1. Why might a firm want to consider quantitative and qualitative assessments of a project? Can you cite and example? 

2. When, in the course of establishing a strategic firm's direction, would you consider going Solo- as opposed to a collaborative effort? Can you       Do both?

Along with References.

Rubric

Homework AssignmentHomework AssignmentCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeContent80.0 to >70.0 ptsThe answer is outstandingly well presented and argued; ideas are detailed, well developed, supported with specific evidence & facts, as well as examples and specific details.70.0 to >60.0 ptsThe answer is well-presented and argued; ideas are detailed, developed and supported with evidence and details, mostly specific.60.0 to >0 ptsThe answer is not well presented; ideas are present but not particularly developed or supported; some evidence, but usually of a generalized nature.80.0 pts
This criterion is linked to a Learning OutcomeFormat/Layout10.0 to >8.0 ptsThe assignment closely follows all the requirements related to format and layout including presentation, structure and requirements in length and style8.0 to >5.0 ptsThe assignment addresses, for the most part, all the requirements related to format and layout. Some requirements are not followed.5.0 to >0 ptsThe assignment does not follow the requirements related to format and layout10.0 pts
This criterion is linked to a Learning OutcomeGrammar and Mechanics10.0 to >8.0 ptsExcellent grammar, spelling, syntax and punctuation.8.0 to >5.0 ptsA few errors in grammar, spelling, syntax and punctuation, but not many.5.0 to >0 ptsThe assignment contains patterns of errors in spelling, grammar, syntax, punctuations and/or lack of proofreading.10.0 pts
Total Points: 100.0 

THanks..!