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Name of your product.

Target audience description, using demographics, psychographics, motivations or any other attributes you consider important.

Name two core competitors of your product.

How are you going to position your product so that it is distinguished in a crowded marketplace?

What two (2) executions are you planning to develop, e.g., website, Instagram campaign, email campaign, customer survey….

How would you describe your product to a potential and interested investor? Write 2-3 sentences that would convince someone to give you $10M to help develop your product and marketing.

What’s a core message of your advertising? (Keep it short.)

If you could align your product with a social media influencer, who would you choose? Why?