Marketing Excellence: Nike (pp. 30-32)

Read pages 30-32 of your textbook (Nike) and respond to the following questions.

Marketing Analysis

1) How has the industry in which Nike resides been doing over the last 5 years?

2) What are the pros, cons, and risks associated with Nike’s core marketing strategy? How have they managed to develop a strong customer relationship with their target market?

3) Who are the top three competitors of Nike, and what are their advantages/disadvantages with respect to their product/service development?

4) Looking at the competitors you discussed in question #3, what would you recommend as being the next steps for these competitors and subsequently the next steps for Nike to combat these competitors?

Please submit a 6-page (including title and reference page) double-spaced paper, 12 pt font that illustrates your learning and application from this course on the following. Utilize and cite a minimum of 3 articles written within the last 5 years from well- respected or peer -reviewed business sources in addition to the textbook and supporting materials from the course. APA format 7th Edition should be used.


Marketing Management by Philip T. Kotler and Kevin Lane Keller, 15th Edition, 2014, Pearson Publishing, ISBN: 978-0133856460

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