HW-1686 Organic Food Industry Analysis

U.S. sales of organic foods and beverages have grown from $1 billion in 1990 to $24.8 billion in 2009. Sales in 2009 represented 5.1% growth over 2008 sales (Industry Statistics and Projected Growth, 2010). These trends are having a significant impact on the food market industry as a whole, and in particular the organic foods markets.

• Provide a      discussion of the trends in the organic foods industry and how these      trends will impact the organizations that sell organic foods.
• Examine      the competitive environment that organic foods can create for an      organization and apply Porter’s model, providing an analysis of each      factor relative to the industry.
• Identify      the opportunities and potential threats to the organic foods industry by      completing a SWOT analysis. 
  • How can a       competitive advantage be achieved using the strengths and opportunities       identified in the SWOT? 

Reference

Industry statistics and projected growth. (2010, June). Retrieved from Organic Trade Association Web site: http://www.ota.com/organic/mt/business.html