How packaging affects buyer desire

Length and format: Paper no less than 800 words in length.

Topic:

Packaging serves the dual purpose of helping marketing make the sale, and protecting aproduct against damage. In regard to the packaging design and handling efficiency, describeand evaluate the packaging of both a new industrial type product, perhaps something bought in bulk at Costco, as well as a new non-industrial product. Perhaps something fashion-wise, ormaybe food, tools, anything…

How could either be improved?