How Do We Turn Big Data into Big Information 2

Consider the video, "Using Big Data To Save Consumers Money" https://www.youtube.com/watch?v=xso6BFN87NI&feature=youtu.be

and the business that used large quantities of data to determine if the price of an airline ticket will go up or go down. Share a business that is in a similar situation and explain how they can use increased volume, variability and/or velocity of data.