How do the basic concepts for understanding adoption and diffusion

Earlier in the course we read Chapter 8 - Value Sensitive Design of Complex Product Systems, on page 157 in the previous text. Please review the conclusion for this case study on page 174 and answer the following question. 

1. How do the basic concepts for understanding adoption and diffusion (KIM-10) apply to the case study. The case study discusses value sensitive design, is this related to what you read in KIM-10?

Please make sure write a minimum of 300 words. Please make sure that all of the postings are substantive and reflect the material that you have read.