How Can Organizations Improve Creativity?

Video source: https://www.youtube.com/watch?v=EJ1eRGiBo_4 (Links to an external site.)

In this week's seminar, you've read a lot and listened to videos about creativity in the workplace. Why do you think the business press and organizations are paying so much attention to the topic these days? Do you believe creativity is important to an organization's success? Why or why not? Please reference the readings and videos in your initial post this week.  Feel free to explore other websites and include those as well.

Review other posts and identify differences and similarities among them. Have you had experiences that support or run counter to some of the initial posts? As usual, please be respectful of others experiences and ideas in your replies.