How can organisations optimise the value of their digital assets to remain competitive in a digital economy in which the attention of audiences is a critical resource? (Consider the core elements that a DAM manager will need to consider in order to implem

How can organisations optimise the value of their digital assets to remain competitive

in a digital economy in which the attention of audiences is a critical resource?

(Consider the core elements that a DAM manager will need to consider in order to

implement an effective DAM strategy)