Homework: The Truth® Campaign/Initiative

1. What is the problem this campaign is trying to solve?

2. What is the goal/mission of this campaign?

3. Who is/are the target audience(s)?

4. On what theory (theories) is this campaign based?

5. What messages are they sending?

6. Who is sending the message (i.e., the source(s) or spokespeople for the campaign)?

7. What channels are they using? In other words, how are they getting their message out? Cite several examples of how they are reaching their target audiences with their messages.