Homework 6 - week 1 - Marketing Customer Behavior

Complete Part 1 and Part 2 assignment. 

PART 1:

LG is introducing a TV with a 77” Ultra HD TV wide screen that has higher screen resolution than other TVs and advanced signal processing system. The TV’s introductory price is $5,000.

1. Who should be LG's initial target market: explain the target consumers’ demographics and psychographics?
2. How would you identify the innovators for this product?
3. Is the new model a continuous, dynamically continuous, or discontinuous innovation? Explain your answer.

PART 2:

• Do you make an effort to purchase green products? Would you pay more for the green product?
• Provide 1 example of how companies has tried to use “going green” as a sales pitch.