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4. Technology
• Technology plays a critical aspect in organizational goal achievements.
• It affects research and development which are essential in the creation of new products and services.   
• The approach is not limited to consumer interactions but also addresses the supply chain. 
• By implementing technologies such as automation, it may positively impact the company’s revenue generation. Moreover, it allows the company to increase its quality increasing consumer satisfaction.
• McDonald’s has implemented numerous forms of automation that has increased its product and service quality.
• Technology has also allowed the company to increase its production rate thereby increasing its revenue generation.
    • 6 years ago
    • 10
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