hi

· List the different methods that will be a part of your online marketing strategy to drive your information to consumers, as well as drive consumers to your information.  Why did you choose these methods?

· Discuss how mobile search will be a part of your overall marketing strategy.  Based on a recent study of mobile phone users by Experian (p. 532 in textbook), five segments of mobile phone users exist: (1) Mobirati, (2) Mobile Professionals, (3) Social Connectors, (4) Pragmatic Adopters, and (5) Basic Planners.  How will you use these segments and their characteristics in information search and purchase?

Develop a strategy for managing your online word-of-mouth (WOM). How will you initiate and gather word-of-mouth for your product/service?

4 slides about a nail spa salon