help with proj 2 steps 5 and 6 due in 48 hours

Feedback: Draft Brand Analysis Report – 5.4.24

Thank you for submitting a preliminary report for review.

Your report is a good start covering all eight brand elements for both companies. Generally, the report demonstrates sufficient branding research for each company. However, more information for some of the Nike and Adidas elements are needed.

The Reference List needs to meet the required number of non-scholarly sources.  Note: Per the April 24 Announcement for the start of week 3, company-based sources do not count. This means information found on the Nike and Adidas websites can be included in the Reference List, but they do not count towards the minimum of 16 reliable, non-scholarly sources.

For the final report:

*Complete the executive summary, which should be one page long, with more information about the findings and recommendation.

*The introduction is not necessary. Focus on presenting 6 pages of an in-depth brand analysis for Nike.

*The Nike brand analysis needs to be strengthened. Specifically, the brand image and loyalty sections should have more depth.

*The Adidas brand analysis needs to be strengthened. Specifically, the brand differentiation and loyalty sections should have more depth.

*Ensure the questions in step 6 are fully addressed.

*The one-page summary table needs to be added to the appendix. The table compares the eight brand elements for the two company brands. See step 7.

*Use the Project 2 competencies list as a self-check to confirm you have incorporated all of them in your report.

I hope this comprehensive feedback is helpful for your final report.

Step 7: Submit Your Work

Check Your Evaluation Criteria

Before you submit your assignment, review the competencies below, which your instructor will use to evaluate your work. A good practice would be to use each competency as a self-check to confirm you have incorporated all of them. To view the complete grading rubric, click My Tools, select Assignments from the drop-down menu, and then click the project title.

· 1.1: Organize document or presentation clearly in a manner that promotes understanding and meets the requirements of the assignment.

· 1.3: Provide sufficient, correctly cited support that substantiates the writer's ideas.

· 1.6: Follow conventions of Standard Written English.

· 2.1: Identify and clearly explain the issue, question, or problem under critical consideration.

· 2.5: Develop well-reasoned ideas, conclusions or decisions, checking them against relevant criteria and benchmarks.

· 6.1: Identify the general (external) environment in which an organization operates and discuss the implications for enterprise success.

· 6.2: Evaluate strategic implications for domestic and international markets of an organization's industry.

· 6.4: Develop and recommend strategies for an organization's sustainable competitive advantage.

· 12.2: Analyze marketing information.

ANNOUNCEMENTS:

A. Project 2: Conducting a Brand Audit

-  Complete Your Brand Analysis Report:

Deliverable: Based on your research of the two companies’ brands, write a 13-page report (six pages on each company; each discussed separately!) that addresses the eight  branding elements mentioned in Project II instructions.  In addition, as you examine these branding elements, your report should also answer the following questions:

1. How strong are the companies’ brands in the market?

2. What are the factors contributing to their strengths and weaknesses?

3. How are these two brands competing against each other? How strong is their global performance?

4. How do consumers perceive their brands?

5. Are there any sub-brands? Are there any brand extensions?

Two main  headings should be used (one for each company), under which each element is discussed and supported with its own  subheading. Remember, this is a report on brands and not product features! Also, the comparison table in the appendix compares brands and not product features!

Your report should contain a one-page  executive summary that highlights the most important findings of your analysis; as well as a  Conclusion/Recommendation (as a consultant you should provide one!). Also, include a one-page  table in an appendix that compares the two brands' elements (not the product features!).

Support your work with course readings, scholarly sources, and reliable non-scholarly sources.  Minimize the use of company-based sources! All sources must be cited using APA formatting, both within the text and in the reference list.  Refer to the Project instructions for full details.

Please post any questions you may have to  "Ask the Professor!"

Project 2 Research Sources!

If you research the eight brand elements per se, nothing will probably pop up.  You need to read the course material to understand those eight brand elements, and then look for them. See the following valuable resources:

https://libguides.umgc.edu/mba640/project2

https://libguides.umgc.edu/business-research

The main Week 3 activities are:

Project 2:  Conducting a Brand Audit

After reviewing the  Slate Inc. case file  and the  branding elements,  do the following:

A. Research Slate Inc.'s biggest two competitors:

Visit the websites of Slate’s two biggest competitors and review both scholarly and reliable nonscholarly sources to explore their branding decisions. Your research of the two companies should focus on the branding elements discussed in the previous step. 

Deliverable: By the  end of Week 3, provide a reference list derived from your research with a minimum of three scholarly sources and twelve reliable nonscholarly sources (15 total).  Company-based sources do not count!

The sources should be scholarly and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com, Money, Forbes, Fortune, Statista, Financial Times, The Wall Street Journal, and Harvard Business Review, as well as the UMGC Library databases, such as Ibis World, Hoover's and ABI/INFORM. All sources need to be cited using APA formatting.  In addition, explore the following branding websites for relevant content:

· www.adage.com

· www.adweek.com

· www.brandchannel.com

· www.ama.org

· www.cmo.com

· www.marketingprofs.com