help with proj 1 step 5/6 due in 4 hours

Project 1: Researching Consumer Buying Behavior Step 5: Complete Your Value Proposition

Early in Week 2, submit a one-page value proposition to Erik.

INBOX: 1 New Message

From: Erik Knops, CEO, ACME

To: You

Just a quick note,

I wanted to clarify that a customer-focused  value proposition  explains the reason why a customer purchases a product or uses a service (i.e., the value that a company delivers to its customers).

Deliverable: Based on your research of consumer needs in our main markets, describe in one page your value proposition, or the benefits that ACME and its potential new product would provide to customers. Remember, a value proposition is essentially the promise that is made to the customer. Also provide a half-page recommendation to ACME on whether or not to manufacture that product.

Support your work with the course readings, scholarly sources, and reliable nonscholarly sources, such as Reuters, Bloomberg, Yahoo! Finance, Barrons.com, Morningstar.com,  Money,  Forbes,  Fortune, the  Financial Times, the  Wall Street Journal, and the  Harvard Business Review, as well as the UMGC Library databases, such as Hoover’s, Statista, and ABI/INFORM. All sources need to be cited using APA formatting, both within the text and in the reference list. The value proposition should be discussed by country, and organized using headings and subheadings to improve its readability.

I know these are tight turnarounds, but I have no doubt you'll knock this out,

Erik

Submit your report to the Assignments folder. In the next step you will finalize your consumer buying behavior report and write an executive summary.

Step 6: Complete Your Final Consumer Buying Behavior Report

Deliverable: By the end of Week 2, combine the first two deliverables into a single report after making any necessary corrections, and edit them to ensure that there is clear flow of ideas from one section to the other. In addition, include a one-page executive summary that highlights the most important findings of the report; as well as your one-page recommendation as a consultant at the end of the report. APA style should be applied to in-text citations and in the reference list.

Your final report to Erik should be 11 - 12 pages, excluding cover page, executive summary, the reference list, and appendices. Any graphs, tables, and figures should be included as appendices. Your report should have one-inch margins and be double spaced in 12-point Times New Roman font. The report should be organized using headings and subheadings to improve its readability.

Learning Topic

Value Proposition

Print

Companies address their customers through their value proposition, which is the totality of the benefits offered to satisfy customer needs and wants. The product or service will only be successful if it delivers value and satisfies the target customer. In other words, the value proposition is more than just the core positioning of the product or service; it represents the whole set of benefits that a company promises to deliver. Accordingly, astute product or service positioning will result in a successful customer-focused value proposition (i.e., a clear reason why the target customers should buy the offering) (Kotler & Keller, 2015).

References

Kotler, P. & Keller, K. L. (2015).  Marketing management (15th ed.). Upper Saddle River, NJ: Pearson.

Resources

· Value Proposition

· Strategic Planning

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