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Consumer Engagement 

For this paper, select a brand that faced ethical or legal issues. Determine how these issues influenced consumer perceptions of the brand and how it impacted their engagement with the brand. What were the ultimate implications for the brand? What should the brand have done differently, and why? Provide at least two additional resources to support your reasoning.

Guidelines for Submission:  It should be written in a professional voice and should be appropriately formatted. Any sources should be cited according to APA style. Paper should be between 400 and 800 words in length.