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Discussion: You, Me, and Culture: What Should Marketers Know?

First, read Chapter 14 in your text. Then, visit a retail store such as a grocery store, Target, or Walmart. Using a camera or your smartphone, take a few color photos of the product and its packaging (front and back). Next, post your photograph to the discussion board and, in your post, address the following:

• Briefly      describe the product and the strategy that was used to promote the      product.
• What      culture do you believe this product is marketed toward?
• How      does this product differ from others within the same product category? Be      descriptive and provide three key points.
• Why      do you think this marketing strategy is effective?
• How      can this market strategy be improved?