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strategic Marketing

Provide a description of your product/service and a brief history of the firm that produces your product/service.

Describe and discuss the 4 Ps associated with your product/service. Below are the 4Ps described in your textbook, describe and discuss all 4 of the 4 Ps.

• Old 4 Ps: Product, Place, Promotion, Price

• New 4 Ps: People Processes Programs Performance

Scanning the Market Environment (See Chapter 3)

• Describe and discuss the demographic trends associated with your product/service.

• Describe and discuss the current economic trends and the influences they will have on the sales of your product/service.

• Describe and discuss the technological changes that have affected consumer acceptance of your product/service.

• Describe and discuss the consumer’s tastes and preferences for your product/service.

• Describe and discuss the social/cultural factors for your product/service.

TOPIC CHOSEN:  Amazon Firestick

APA format 600 word minimum