Healthcare marketing

 In your thoughts, is the SWOT Analysis tool the best to use?  Are there better analysis tools that provide the same or better information?  For example, if you needed to prioritize issues you found within the SWOT, how would you do that?  Maybe the SWOT produced too much information and your not sure which is relevant for the goals at hand.  Sometimes it can be difficult to address two-sided factors such as an organizations location may be great geographically, but the lease is way to expensive.  Explain with some detail/examples. 

 In your thoughts, is the SWOT Analysis tool the best to use?  Are there better analysis tools that provide the same or better information?  For example, if you needed to prioritize issues you found within the SWOT, how would you do that?  Maybe the SWOT produced too much information and your not sure which is relevant for the goals at hand.  Sometimes it can be difficult to address two-sided factors such as an organizations location may be great geographically, but the lease is way to expensive.  Explain with some detail/examples.