Healthcare Marketing

 Review the      Terminal Course Objectives

• How will      accomplishing these objectives support your success in management?
• What risks      or challenges might a health care manager encounter if he or she has not      mastered these objectives? Explain your answer. 

Course Objectives:  

• Analyze       and differentiate the options offered by multiple marketing research       firms to ascertain the best method for gathering customer perceptions       about healthcare services and organizations.
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• Assess       the cost of various marketing methods used by healthcare organizations       and the potential return on investment. 
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• Describe       the various marketing media options available for healthcare       organizations and their potential for building awareness and sales.
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• Explain       how marketing results are gathered and assessed for healthcare       organizations.
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• Plan a       marketing strategy for a healthcare organization that increases market       awareness in a target market