HEALTHCARE MARKET RESEARCH ANALYSIS

For these assignments, I need 120 words for each of the assignment and individual references

Unit 1

The uninsured healthy and young take good health for granted, are tech-savvy, and have low motivation to enroll in the current health care plan.

1. What marketing techniques would appeal to the young and healthy to encourage enrollment?

Unit 2

One clinical service line wants to invest in wireless laptops to make record keeping easier, faster, and more accurate. They would like to prepare a successful proposal.

· What tools would you use to gather data for the proposal to make the case for wireless laptops in clinical service lines? Why??

Unit 3

Surveys such as the Consumer Assessment of Healthcare Providers and Systems (CAHPS) are based on sound research principles such as with randomized sampling, high response rates, and other systems to reduce bias.

· What are some of the types of bias, and how might bias distort data reporting?

Unit 4

Many health care organizations use the local newspaper, billboards, and more traditional communication as a primary resource when doing a campaign. What other sources of communication could be used, and how would they benefit the organization?

Unit 5

Patients are using social media sites now more than ever. Hospitals are using social media channels to answer patient questions and provide immediate customer service. Social media are becoming a part of marketing strategy.

· What are the advantages and disadvantages of using social media in health care marketing?