Health Marketing paper
In this unit, you become the sole owner of a healthcare organization. You would like to increase marketing potential while maintaining social responsibility within your field. As a new owner, you are not afforded a budget to hire a marketing expert and must develop the marketing strategy and subsequent collateral materials yourself. Your objective for this unit it to develop a marketing package that promotes your healthcare organization. By the end of this unit, you will become the subject matter expert on developing and deploying a marketing strategy for a healthcare organization.
- Submit your marketing package as one (1) Word document. To do this, you will need to use Page Break and copy/paste functions.
- Your final submission must include each of the following:
- Professional letter from you to the local Chamber of Commerce introducing your new healthcare organization to the community. This is your opportunity to make a good, first impression, so be sure to incorporate the elements you would want to promote.
- Identify the 5 P’s of healthcare marketing in your organization
- Create mission and vision statements
- Develop codes of professional conduct which support social responsibility in your select healthcare field
- Record a 30-second radio announcement (Develop a 30-second radio announcement script). You will provide the audio link to your instructor on a separate page in your marketing package.
- Design a print advertisement (e.g., billboard, bus, newspaper, etc.). You will provide the print advertisement that you create on a separate page in your marketing package.
- All materials in your marketing packet must be completely original. Copying and pasting work from other sources for this assignment is strictly prohibited. Remember, you are developing a marketing package for your own healthcare organization; make it unique.
- Although the use of APA formatting is not required for this assignment, proper grammar, spelling, and punctuation are expected.
SPECIFICS.....
Each section of the rubric is a section of the paper don't combine them.
Check you have a name for who the letter goes to,
Have design and color stationery, how will they contact you?
https://www.freeprintablestationery.net/category/business
Add a signature- choose script font
All original and Separate sections:
Vision, mission need 5-6 sentences for full points 10-12 sentences total -Keep in mind these are guidelines to achieve full points like coaching. To succeed you want to consider them. https://www.diffen.com/difference/Mission_Statement_vs_Vision_Statement
Codes need 4-5 lines to explain each one for full points https://www.thebalancecareers.com/code-of-conduct-1918088
Ad & radio announcement, Think about how your demographic will contact you.
NO CITED COPY PASTE ANY PLAGIARISM WILL RESULT IN ZERO.
PLAGIARISM IS HIGHLY UNACCEPTABLE!
Unit 9 Assignment Grading Rubric = 250 points Assignment Requirements Points possible Points earned by student ● Letter to the Chamber of Commerce is convincing, written in a professional format, highlights relevant details of the organization, and is free from all grammatical errors. 0-50 ● The 5 P’s of healthcare marketing are identified in your organization. 0-25 ● The mission and vision statements accurately reflect the healthcare organization and are visually appealing. 0-25 ● The codes of professional conduct clearly support social responsibility in the select healthcare field. 0-50 ● The 30-second radio announcement is clear, understandable, and promotes an element of the healthcare organization. 0-50 ● The print advertisement is visually appealing and promotes an element of the healthcare organization. 0-50 Total (Sum of points earned) 0-250
This is worth 250 points!
8 years ago
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