Health Marketing

Select one of the following healthcare systems that you would like to explore:

• Acute care
• Ambulatory care
• Assisted living
• Continuing care retirement community
• Critical access hospital
• Dialysis care
• Home health care
• Hospice care
• Long-term care
• Memory care
• Palliative care
• Pediatric care
• Primary care
• Short-term care (e.g., post-surgery therapy)
• Surgical care
• Veterans Administration

• Discuss how your selected healthcare system can legally market their services and products (e.g., federal requirements, state mandates, etc.)
• Defend three (3) marketing principles and/or theories that you believe are most promising for your healthcare system
• Research a real-life healthcare system that matches the system you selected and synthesize the success of its marketing efforts
• Report your findings by using one (1) of the methods below:
  • -4-5 page fact sheet for the general community.
  • -Letter to the CEO of your selected healthcare system.
  • -Infographic
  • -Power Point presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).