Health Care Market Strategy: From Planning to Action (4th ed.), Ch. 9 CHAPTER 9 STEP 6: THE APPROVAL AND MONITORING PROCESS

Health Care Market Strategy: From Planning to Action (4th ed.), Ch. 9

CHAPTER 9 STEP 6: THE APPROVAL AND MONITORING PROCESS

QUESTIONS FOR DISCUSSION:

1. Should the organization have specific criteria for determining whether the strategic plan

should be approved? If yes, what should they be?

2. What specific and measurable criteria should be part of the marketing plan?

3. Who should monitor performance of the business plan?

4. What is the value add of a balanced scorecard?

5. What should happen if in 5 months there are major changes in the data assumptions that were

used to build the strategic plan?

“Keeping Drug Advertising Honest and Balanced”