hca-ct-m7

 Consumerism 

 Marketing is essential to the healthcare industry for branding and growing health systems. In this assignment, you will examine the impact of consumerism in choosing a primary care provider in Saudi Arabia. Review the following article. Al-Briek, A., Al-Barrak, A., Al-Johi, K., Al-Anazi, M., Al-Ateeq, M., & Masud, N. (2018). Factors that influence patients in choosing their treating physicians in the private sector in Saudi Arabia. American Journal of Public Health, 6(4), 173-181. Retrieved from http://www.sciepub.com/AJPHR/abstract/9231 

Write a 5-6-page paper, not including the cover and reference pages, using the readings, research, and your knowledge of healthcare consumerism influencing marketing. 

Your paper should analyze the following substantive requirements: 

● Describe what consumers are looking for in a provider in Saudi Arabia.

 ● Evaluate the data presented and any information that would be valuable that is not present in the study. 

● Assess how healthcare consumerism plays (or should play) a role in the marketing strategy of provider facilities in Saudi Arabia 

● Provide two recommendations on how to market the healthcare facility 

● Recommend how to monitor the data to ensure your marketing approach is working. Your report should meet the following structural requirements: 

● Be 5-6 pages in length, not including the cover or reference pages. 

● Be formatted  APA writing guidelines. 

● Provide support for your statements with in-text citations from a minimum of six scholarly articles. Two of these sources may be from the class readings, textbook, or lectures, but four must be external. 

● Utilize headings to organize the content in your work.  

  

please use the following References

Agency for Healthcare Research and Quality. (2016). The Six Domains of Health Care 

Quality. Retrieved from: https://www.ahrq.gov/professionals/quality-patient-

safety/talkingquality/create/sixdomains.html

Ahmad, A. M. K. (2016). Factors Influencing Consumer Choice of Private Dental Care Provider 

in Saudi Arabia. Journal of Management Research, 8(4), 68-81.

Alkuwaiti, A., Maruthamuthu, T., & Akgun, S. (2018). Factors associated with the quality of outpatient service: The application of factor analysis–A case study. International Journal of Healthcare Management, 1-6.

Birch, S., & Listl, S. (2015). The economics of oral health and health care.

Retrieved from: https://ssrn.com/abstract=2611060

Cabrita, M., & Cabrita, M. (2014). Applying social marketing to healthcare: Opportunities and challenges. Dynamics of Competitive Advantage and Consumer Perception in Social Marketing, IGI Global, USA, 78-97.

El Bcheraoui, C., Tuffaha, M., Daoud, F., Kravitz, H., AlMazroa, M. A., Al Saeedi, M., Memish, 

Z.A., Basulaiman, M., Al Rabeeah, A.A. & Mokdad, A. H. (2015). Access and barriers to

healthcare in the Kingdom of Saudi Arabia, 2013: findings from a national multistage 

survey. BMJ Open, 5(6), 1 -7.

Fortenberry Jr, J. L., & McGoldrick, P. J. (2016). Internal marketing: A pathway for healthcare facilities to improve the patient experience. International Journal of Healthcare Management, 9(1), 28-33.

Harris, K. M. (2003). How do patients choose physicians? Evidence from a national survey of 

enrollees in employment‐related health plans. Health Services Research, 38(2), 711-732.

Hegazy, A. A., Alkhail, B. A., Awadalla, N. J., Qadi, M., & Al-Ahmadi, J. (2016). Mobile Phone Use and Risk of Adverse Health Impacts among Medical Students in Jeddah, Saudi Arabia. British Journal of Medicine and Medical Research, 15(1), 1 – 11. 

Pereira, T. (2017). Current challenges in private practice. Journal of International Oral Health, 

9(5), 191 – 196.

Rothenfluh, F., & Schulz, P. J. (2017). Physician Rating Websites: What Aspects Are Important

to Identify a Good Doctor, and Are Patients Capable of Assessing Them? A Mixed-

Methods Approach Including Physicians’ and Health Care Consumers’ Perspectives.

Journal of Medical Internet Research, 19(5), 1-16.

Uchiyama, T., Tanaka, H., Arikawa, K., Taguchi, C., Kimoto, S., Fuse, M., Yokota, Y., Kikuchi, 

N., Nishitani, C., Makimura, H.& Nagahama, F. (2015). Patient Satisfaction Survey at the 

Dental Human Dock Clinic of Nihon University School of Dentistry at Matsudo Hospital. 

International Journal of Oral-Medical Sciences, 13(2), 45-52.

Wahlstedt, E., & Ekman, B. (2016). Patient choice, Internet based information sources, and 

perceptions of health care: Evidence from Sweden using survey data from 2010 and 

2013. BMC Health Services Research, 16(1), 1 - 11.