Guerrilla Marketing, Advertising and Promotion, Pricing and Globalization Strategies and Globalization and Sources of Equity Financing

1) Guerrilla Marketing

Please respond to the following:

a)From the first e-Activity (e-Activity - Use the Internet to find a recent guerrilla marketing campaign that you believe would be (or has been) exceptionally effective. Be prepared to discuss), discuss the key elements that made the guerrilla marketing so successful. Explain your rationale.

b)Discuss possible best practices from the guerrilla marketing campaign that different types of small businesses could leverage. Provide specific examples to support your response.

2)Advertising and Promotion

Please respond to the following:

a)From the second e-Activity (e-Activity- Use the Internet to learn about Facebook, Twitter, and other "social media." Describe how you see the potential of these tools to help in a marketing campaign for a small business), determine the best possible way to leverage Facebook, Twitter, and other social networking sites to advertise and promote the small business of your choice. Explain your rationale.

b)Select a small business with which you are familiar and then determine the best way for that business to stretch its advertising budget. Provide specific examples to support your response.

3)Pricing and Globalization Strategies

Please respond to the following:

a) From the e-Activity,(Use the Internet to find and research a company in which you are at least somewhat familiar. Be prepared to discuss.) discuss the best possible pricing strategy based on whether the company you selected is a retailer, manufacturer, or service firm. Explain your rationale.

b)Discuss the best possible way the company you selected could expand its market globally.

4)Globalization and Sources of Equity Financing

Please respond to the following:

a) From the e-Activity (Use the Internet to find and research a company in which you are at least somewhat familiar. Be prepared to discuss.), discuss how the company you selected might benefit from selling new customers on e-Bay (as opposed to building and maintaining its own Website).

b)Referring to the same company, determine the best source of equity capital available to the company you selected. Explain your rationale.