Growing the Business with Search, Semantic, and Recommendation Technologies

Leveraging Search Technologies (105 points)

Identify an organization that is using at least one online search  technology. You may use an organization you know from your personal  experience or one that you discover while doing research. Briefly  describe the organization, and then answer the following questions:

• Of the various types of search technologies, which ones is the organization utilizing?
• Why is the organization using these technologies? What are the benefits?
• What are some metrics the organization could use to evaluate how  effective these technologies are in supporting organizational  objectives? Explain.
• Identify areas in which the organization could expand or improve  upon using the search technology. Explain what they could do and why  they should do it.

Your well-written report should be 4-5 pages in length, not  including the cover and reference pages. Use  APA style guidelines, citing at least  two references, as appropriate. Review the grading rubric to see how you  will be graded for this assignment.

Required

• Chapter 6 in Information Technology for Management: On-Demand Strategies for Performance, Growth, and Sustainability
• Cao, L., Ma, B., Zhou, Y., & Chen, B. (2018). Design and implementation of writing recommendation system based on hybrid recommendation. IEEE Access, 6, 72506–72513. Retrieved from https://ieeexplore.ieee.org/document/8540346 
• Ioannis C. Drivas, Damianos P. Sakas, Georgios A. Giannakopoulos, & Daphne Kyriaki-Manessi. (2020). Big Data Analytics for Search Engine Optimization. Big Data and Cognitive Computing, 4(5), 5. https://doi.org/10.3390/bdcc4020005
• Chapter 6 PowerPoint slides - Information Technology for Management